Ellen Rohr, president Benjamin Franklin Plumbing. (Newsmaker Profiles).(Interview)

From: Plumbing & Mechanical | Date: April 1, 2002| Author: Rotella, Katie | Copyright information

In May 2000, Plumbers Success International announced plans to make Benjamin Franklin into a national plumbing brand. National branding has been on the minds of PSL co-founders Jim Abrams and John Young since the inception of the trade group in 1998.

The name choice of Benjamin Franklin Plumbing was the result of a market survey of 1,600 residential service customers, which found that most customers see plumbers as honest, frugal and hard working.

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