Four IABC leaders look 20 years ahead. (International Association of Business Communicators) (International Association of Business Communicators: 1970 - 1990: Section 1: Vision to Reality)

Communication World | May 1, 1990| | Copyright

Worldwide trends in place today-a global economy, instant access to information, satellite technology, cultural diversity and loosening or disappearance of political borders-will continue to accelerate and intensify, according to experts. The changes will be rapid, breathtaking, shocking and thrilling.

Successful organizations in the next 20 years will turn global challenges into new opportunities, often seeking alliances with foreign competitors. Key to this success will be the ability to manage the volumes of information generated by satellite-linked electronic ...

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