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Aggressive marketing effort sends playing card's game-specific decks to early national roll-out. (United States Playing Card Co.) (product announcement)
PR Newswire
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May 22, 1990
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AGGRESSIVE MARKETING EFFORT SENDS PLAYING CARD'S
GAME-SPECIFIC DECKS TO EARLY NATIONAL ROLL-OUT
CINCINNATI, May 22 /PRNewswire/ -- The success of U.S. Playing Card's Bicycle Euchre in test markets has led the world's largest playing card manufacturer to take the product national months ahead of schedule.
Bicycle Euchre, a fast-paced card game of strategy, was introduced to test markets in Dayton, Ohio and Milwaukee in October.
"In our initial marketing effort, it was a little difficult to convince some of the larger chains of ...
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