Honda awash in new models but has to stretch dollars.(American Honda Motor Co. )(Brief Article)

From: Advertising Age | Date: April 1, 2002| Author: | Copyright information

American Honda Motor Co. is perfecting the art of juggling, with a bevy of major introductions coming this year but without appreciably more ad money to brag about it.

When American Honda's new fiscal year kicks in today, ad budgets are expected to be flat from last year, so the carmaker will have to make the same amount of dollars go farther to accommodate all the new products from its Honda Division. The traditionally lean-running American Honda will rely on the momentum it has gained from several years of record sales.

American Honda has reported five straight years of ...

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