Lack of 'hot item' cools MV profits.(ROP) From: The Birmingham Post (England) | Date: March 29, 2002 | COPYRIGHT 2002 Birmingham Post & Mail Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Byline: NEVILL BOYD MAUNSELL

Lack of a Christmas craze last autumn to replace runaway sales of products based on Pokemon in 2000 knocked a big hole in the profits of Castle Bromwich distributor of toys and sports goods MV Sports, where David Lloyd is non-executive chairman.

Harry Potter outsold all other brands, but did not translate happily into the scooters, skateboards and helmets which are MV's speciality.

Bob the Builder was more satisfactory ...

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