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Lack of 'hot item' cools MV profits.(ROP)
From:
The Birmingham Post (England)
| Date:
March 29, 2002
| COPYRIGHT 2002 Birmingham Post & Mail Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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Byline: NEVILL BOYD MAUNSELL
Lack of a Christmas craze last autumn to replace runaway sales of products based on Pokemon in 2000 knocked a big hole in the profits of Castle Bromwich distributor of toys and sports goods MV Sports, where David Lloyd is non-executive chairman.
Harry Potter outsold all other brands, but did not translate happily into the scooters, skateboards and helmets which are MV's speciality.
Bob the Builder was more satisfactory ...
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