Buyers and their lines: issues of performance: The Grocer caught up with three buyers -- from Spar, Morning, Noon & Night and Sainsbury -- to find out how important the ice cream category is to them and what their strategies are for making the most of a sector that is full of surprises and change. (focus on ice cream).(Brief Article)

From: Grocer | Date: March 16, 2002 | Copyright information

ROBERT, SPAR SENIOR TRADING CONTROLLER

"The weather had an impact on our sales performance throughout the year. It started slowly but we did end up with a fairly robust figure, most of the growth coming out of the second half.

This year with Easter relatively early, I have my doubts there will be a strong ice cream sale then, and whether we benefit from increased impulse sales with the World Cup is doubtful.

We managed to grow the other brands in ou...

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