Package makes perfect: Brown paper packages tied up with string? When it comes to shipping, e-tailers are learning that presentation is the key to becoming the consumer's favorite thing. (Logistics).(Company Profile)(Industry Overview) From: Chief Executive (U.S.) | Date: March 1, 2002| Author: Hodges, Jane | COPYRIGHT 2002 Chief Executive Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

no secret among online retailers that they not only need to deliver on customers' expectations about shipping arrival dates, they also need to deliver their products well. Companies that have survived, or thrived, in the past year already recognize the value of developing efficient shipping processes.

The next step is to perfect the packaging and presentation of the goods they ship. After all, they reason, it's the little things that keep online shoppers coming back.

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