Are unions polishing their image? (the role of public relations in industrial relations)

From: Communication World | Date: April 1, 1990| Author: Cline, Alan D. | Copyright information

Heightened trade-union activity has created new challenges for PR professionals. Unions have recovered some of the popularity they lost during the 1970s and 1980s, resulting in an increase in successful organizing efforts in new areas such as the service industry. Success has come, in part, from a better understanding by unions of the PR function. Corporations have responded by upgrading their own PR efforts. AT & T continued its policy of openness with the media during its 1989 negotiations ...

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