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New TV stations tightens competition for advertisements. (Industry).(Statistical Data Included)
From:
Indonesian Commercial Newsletter
| Date:
February 26, 2002
| COPYRIGHT 2002 P.T. Data Consult, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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Advertisement earning recorded by television broadcasting stations has increased lately, but the appearance of more TV stations will tighten competition for advertisement. Advertisements recorded by TV stations has increased by 30.8% annually in the past 5 years. In 1997, TV advertisements were valued at Rp 2.68 trillion, up to Rp 6.98 trillion in 2001. Meanwhile, the number of TV stations in the country has increased to nine. Among the new stations are Metroteve which started oper...