COLOR ME GONE; CRAYOLA TO RENAME `INDIAN RED' CRAYON OVER CONCERNS.(BUSINESS)

From: Daily News (Los Angeles, CA) | Date: March 10, 1999 | Copyright information

Byline: Jennifer Brown Associated Press

Crayola is changing the name of its ``indian red'' crayon to avoid misunderstandings over the color's origin.

Crayola says indian red was based on a reddish-brown pigment commonly found near India. But the manufacturer has gotten complaints from teachers who say students think the color has to do with American Indians.

``Little children take words and names very literally,'' said Louise Cosgrove, an art teach...

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