Men's toiletries set to rise in Europe: sophisticated consumers are driving demand for technologically advanced skin care and shaving systems.

Household & Personal Products Industry | February 1, 2002| | Copyright

FOR YEARS, INDUSTRY pundits have predicted the growth of men's toiletries, but men have only recently starting to catch on to the idea of personal grooming. Sales of men's toiletries in Western Europe exceeded $2.9 billion in 2000, according to Euromontor, making it the second fastest growing sector after color cosmetics between 1996 and 2000. However, it is razors and blades which account for the vast majority of retail sales in 2000, reflecting the essential nature of these items. In the UK, the growing popularity of wet shaving has been heavily influenced by technological ...

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