A Vulnerable Position. (Category Analysis).(the cereal and breakfast foods market)(Statistical Data Included)

From: Prepared Foods | Date: February 1, 2002| Author: Roberts, William A., Jr. | Copyright information

Time-pressured Americans alter or eliminate breakfast from their eating habits. To combat this, cereal manufacturers have used licensing, healthfulness and a variety of efforts to bring cereal back to the breakfast table.

Once a staple of the American breakfast table, cereal has fallen on hard times as a morning meal option. Attitudes towards breakfast have changed, as many time-constrained consumers look for either a new taste treat or a quick-fix morning meal. Some Ame...

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