Audio tapes available of the highly rated ABA Marketing Conference. (ABA Resources).(American Bankers Association)(Brief Article) From: Bank Marketing | Date: January 1, 2002 | COPYRIGHT 2002 Bank Marketing Assn. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Audio tapes of the October 2001 ABA Marketing Conference are still available for sale.

The conference received high marks for quality, according to a survey in which banker-attendees participated. Survey participants gave the conference, which was held in Chicago, an overall rating of 4.03 on a scale of 1 to 5 (5=excellent), ABA said.

Sixty-nine percent of respondents said that they either "may attend," "most Likely will attend," or "definitely will attend" n...