Growth strategy for the market down under: how Australis and music house have teamed up to invigorate the New Zealand music scene. (Industry Forefront).

Music Trades | January 1, 2002 | Copyright

LOCATED ON THE OTHER side of the globe, with a population and land mass comparable to the state of Kentucky, New Zealand is one of those countries most Americans rarely take notice of. Yet despite its status as a "smaller market," the island nation boasts a thriving music scene. The current health of the New Zealand music business is due in no small part to the formation of MusicWorks in January 2001. The product of a merger between the Music Houses retail chain and the New Zealand distribution arm of Australis Music Group, MusicWorks provides turnkey distribution service for ...

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