Soaps and Detergents: Stand by your brand.(market information)(Cover Story) From: Chemical Week | Date: January 23, 2002| Author: Walsh, Kerri | COPYRIGHT 2002 Chemical Week Associates. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

LAUNDRY DETERGENT MAKERS ARE under pressure to justify high-performance product claims as well as high prices, as consumers pinch pennies during this economic downturn, analysts say. Consumers are expected to curb spending, which will result in only moderate sales growth in select household product categories, including laundry detergents, says Merrill Lynch (New York). Laundry detergent makers say they are investing in R&D to improve products to offset the downturn and keep consum...