Philosophy in the Flesh: The Embodied Mind and its Challenge to Western Thought. (Book Reviews).

Argumentation and Advocacy | June 22, 2001| | Copyright

Philosophy in the Flesh: The Embodied Mind and its Challenge to Western Thought. By George Lakoff and Mark Johnson. New York: Basic Books, 1999; PP. xiv + 624; $20.00.

George Lakoff and his collaborators have made substantial contributions to our understanding of rhetoric, argumentation, and metaphor. Metaphors We Live By remains essential reading in communication studies. By revealing the cognitive structures of metaphor and the ways that metaphors structure arguments, Lakoff and Johnson have helped us to reconceive metaphor as a trope and the relationship of ...

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