BRANT MARKETING; BY MANAGING HIS BRAND FROM SWATCH TO SHOP, ARNOLD SILVERSTONE IS BRINGING SOME FRESH IDEAS TO THE CLOTHING BUSINESS, AND IT'S PAYING OFF IN MORE MARKET SHARE FOR HIS LABEL, ARNOLD BRANT.(Brief Article)

From: Daily News Record | Date: December 24, 2001| Author: Cunningham, Thomas | Copyright information

Good artists copy; great artists steal.

By that measure, Arnold Brant Silverstone, president of Montreal-based clothing maker SFI, is a great artist. That's because he has unabashedly poached merchandising techniques from the sportswear business and used them to raise the profile of his burgeoning clothing brand, Arnold Brant .

For the last three seasons the 35-year-old executive has upended the tried-and-true techniques of the clothing industry by producing ...

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