Radical sheikh chic. From: The Evening Standard (London, England) | Date: January 17, 2002 | COPYRIGHT 2002 Solo Syndication Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

THE GLOBAL fashion industry is bracing itself for some radical sheik.

Yeslam Binladin, one of Osama's 53 siblings who uses a variant spelling of the family name, is planning to launch a clothing line under the label 'Bin Ladin'.

Seemingly unworried that this notorious moniker might pose a marketing challenge, Mr Binladin applied for trademark proplantection several months before 11 September and plans to launch a range of "moderately priced casual apparel reflecting Arab themes" according to the Wall Street Journal.

If all goes according to ...

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