Star Trek Saga Bringing Galaxy of Profit to Paramount: Sci-Fi Series and Films Provide Steady Income. (Media & Technology).(Brief Article)

Los Angeles Business Journal | January 14, 2002| | Copyright

As the universe continues to expand, Paramount Pictures' Star Trek franchise is expanding right along with it.

Led by a new television series and a motion picture due out later this year, a slew of Trek-related programs and products are slated to hit the market in 2002 -- the latest offerings from a marketing machine that has made Star Trek one of Hollywood's most lucrative properties.

Few could have predicted as much when the original science-fiction series created by writer Gene Roddenberry was canceled in 1969, just three years after making its debut. ...

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