Change: A Way of Life at Modern Casting: There are big changes in this month's issue, but they're just one example of many steps in the magazine's natural evolution since the 'Summer of '38.'.(Brief Article)

Modern Casting | December 1, 2001| | Copyright

Now more than ever in today's new information age, every magazine must constantly evaluate and assess its product offering and then tirelessly refine and improve upon it. While we've been working on product improvement for quite some time, recent focus groups and surveys with people like you confirmed our notion that perhaps it was time to give the hook a facelift. Not change for change's sake per se, but rather to acknowledge that the industry has indeed changed, as well as our recognition that we could do some things differently to make things easier for our ever-changing ...

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