Television Asia

China's provincial satellite stations threaten CCTV ad revenues. (Review).(China Central Television)(Brief Article)

Television Asia | December 1, 2001 | Copyright

Provincial satellite stations are increasingly competing with China Central Television's powerful CCTV-1 terrestrial channel for advertising revenue, according to the Beijing Evening News.

Quoting ACNielsen's 2001 National Advertisers' Investigation, the report said advertisers thought there was little difference between provincial satellite stations and CCTV-1 in terms of programming,…

Read the rest of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

China's provincial satellite stations threaten CCTV ad revenues....
Magazine article from: Television Asia Provincial satellite stations are increasingly competing with China Central Television's powerful CCTV-1 terrestrial...Quoting ACNielsen's 2001 National...difference between provincial satellite stations and CCTV-1 in terms of...

For more facts and information, see all results

Find more facts and information related to the article China's provincial satellite stations threaten ...