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Niche mktg. methods explored.
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Niche Mktg. Methods Explored
TORONTO--Focusing on a niche requires an insurance company to handle some aspects of marketing differently from the typical financial services organization, an executive of one of America's most successful niche marketers said here.
In niche marketing, one guideline to remember is "You can never be all things to all people," according to Dennis W. Cross, senior vice president, USAA Financial Services Division of USAA Life, San Anton...
Related newspaper, magazine, and journal articles from HighBeam Research
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TODAY'S NICHE MARKETING IS ABOUT NARROW, NOT SMALL; BIG IMPACT: The brands that will survive in the new economy will give up illusions of massiveness.(CMO Strategy)
Advertising Age
; Byline: MARSHA LINDSAY the evolution of our mature marketplace, along with the technology that allows consumers to be in control, has created a seismic shift from one-size-fits-all mass markets to millions of markets of self interest. All mature markets inevitably evolve into this kind of economy,
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Niche marketing pros and cons explored.
National Underwriter Life & Health-Financial Services Edition
; ... uncomfortable in providing quality customer service. The USAA executive added that if a niche marketer makes a mistake of some kind, the news spreads very quickly through the market because the people tend to stay in constant contact with each other. The word-of-mouth ...
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Choice if the key to niche marketing. (insurance)
National Underwriter Life & Health-Financial Services Edition
; Choice Is The Key To Niche Marketing MONTEREY, Calif. - In niche marketing, the niche should be what you select, not something left over. This was some of the advice offered to members of the Independent Insurance Agents & Brokers of California at its recent annual convention. Don't let the
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Choice the key to niche marketing. (insurance marketing; IIABC Report)
National Underwriter Property & Casualty-Risk & Benefits Management
; Choice The Key To Niche Marketing MONTEREY, Calif In niche marketing, the niche should be what you select, not something left over. This was some of the advice offered to members of the Independent Insurance Agents & Brokers of California at its recent annual convention. Don't let the
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'Niche marketing for small business'
Filipino Reporter
; Filipino Reporter 05-21-1998 `Niche marketing for small business' The Asian Women in Business (AWIB) will hold a workshop on "Niche Marketing for the Small Business" on May 20 at Salomon Smith Barney, 767 Fifth Avenue, 7th floor (across from the Plaza Hotel, between East 58th and 59th Streets) from
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The power of niche marketing
The Canadian Appraiser
; In the current atmosphere of the competitive, changing world of business, you may find yourself asking "What can I do to stay competitive, distinguish my services, and still be able to charge higher rates while at the same time attracting more high quality clients?" The answer is simple, ecome an
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Consolidation, globalization spur niche marketing growth.
National Underwriter Property & Casualty-Risk & Benefits Management
; NEW York--Factors such as an acceleration of consolidation among insurers and a continued fallout of downsizing in the insurance industry may help explain why companies have focused on niche marketing, particularly on the global level, a leading insurer says. Change is crucial for companies
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Niche marketing for miscellaneous E&O insurance
American Agent & Broker
; IN OUR service-oriented economy, there are lots of opportunities for agents and brokers to sell errors and omissions insurance. An increasing number of individuals and businesses have professional liability exposures-and clients likely to sue them if something goes wrong. To be a successful
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Soft market is time for niche marketing. (insurance market)
National Underwriter Property & Casualty-Risk & Benefits Management
; Soft Market Is Time For Niche Marketing ANAHEIM, Calif. - If an agent wants to be camped at a cool oasis when the capacity desert returns, he had best be working diligently to develop his niche under current soft market conditions, a specialty market executive told a recent insurance meeting here.
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Are you a target for niche marketing? (boat marketing )
Trailer Boats
; Back in my March 1989 column Corporate Takeovers; Will They Help or Hinder Your Choices, I took the position that boaters shouldn't be much concerned with the rising tide of mergers and acquisitions then taking place. Many felt that the big boys would force the little guys out of business, reducing
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