Uncle Ben's in a.m. ; Frozen product brand now outsells flagship dry rice.(introduction of hot breakfast meals)(Brief Article)

From: Advertising Age | Date: December 31, 2001| Author: | Copyright information

Uncle Ben's will continue to move beyond its rice-company origins and tackle new competitors with the introduction early next year of a Breakfast Bowls line.

Since it first introduced Uncle Ben's Rice Bowls in a Houston test market in 1998, the Masterfoods USA brand has built a frozen meal lineup that now surpasses its sales of dry rice. For the 52 weeks ended Nov. 4, sales of Uncle Ben's in the frozen arena grew 50% to $189 million versus sales growth of only 3.5% to $175 million for the dry rice business, according to Information Resources Inc.

The new Breakfast Bowls, ...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

Uncle Ben's Inc.(will debut Breakfast Bowls, a line of breakfast food products)(Brief Article)
; * Uncle Ben's Inc., a subsidiary of McLean, VA-based Mars Inc., will...into the $12 billion breakfast segment with the launch of Breakfast Bowls in early 2002. Breakfast Bowls, which are ready to eat in four minutes, come in varieties...
Olajuwon now 'Uncle Ben' pitchman
; ...Miami Times 10-19-1995 Olajuwon now `Uncle Ben' pitchman. Let's say you're shopping...basketball player, who is Black, promoting "Uncle Ben's" rice. Would you be offended? Mars, Inc. which manufacturers Uncle Ben's, is betting you won't be. The company...
Mars's Marketing Slam-Dunk: Pairing Olajuwon With Uncle Ben
; ...Hakeem Olajuwon to promote the company's Uncle Ben's brand of rice, it's unlikely that the...company based in McLean. It seems that Uncle Ben, after all these years, is still considered...its choice of Olajuwon as spokesman for Uncle Ben's rice and other Mars products could...
UNCLE BEN'S: SIMON TURNER.
; ...outside the box-literally-is what got Uncle Ben's sales cooking in '98. Simon Turner...director at the Mars Inc. unit, helped lead Uncle Ben's out of its signature orange box on...produced with Tyson Foods, was dubbed Uncle Ben's Rice Bowls. It, along with a steamy...
Going bowling.(Uncle Ben's rice bowls)(Brief Article)
; Does Uncle Ben's make the grade? UNCLE BEN'S NOODLE BOWL-HONEY GINGER CHICKEN AND UNCLE BEN'S RICE BOWL-TERIYAKI STIR FRY VEGETABLE UNCLE BEN'S INC., HOUSTON Uncle Ben's Noodle Bowl-Honey Ginger Chicken Siembra Trujillo, 7th grade: Mmmmmhhh! The...
Is Hakeem Going Against the Grain? Superstar Signs With Uncle Ben's Despite Symbol
; ...cow on a milk carton. And some, like Uncle Ben's rice, have a historical, emotional...Hakeem Olajuwon, had agreed to promote Uncle Ben's despite the product symbol, an elderly...Virginia-based food and candy giant that owns the Uncle Ben's brand, take a risk in hiring a leading...
Free Uncle Ben's Perfect every time" sweet and sour sauce FOR EVERY READER.(Competition/Offers)
; ...our great offer - a delicious jar of Uncle Ben's Sweet & Sour sauce. Quick and easy...as chicken and peppers, and serve with Uncle Ben's Express Rice to create a delicious...nation's favourite sweet and sour sauce, Uncle Ben's is in a league of its own! HOW TO CLAIM...
Uncle Ben's ultra-convenient rice
; Uncle Ben's Ready Rice Roasted Chicken Suggested...is ready in -- get this -- 90 seconds. Uncle Ben's Ready Rice is one you must try. All...manipulating the rice and seasoning together. Uncle Ben's Rice, using an innovative technique...
Two launches: Rice races to beat 90-sec prep time.(News)(ultra-convenience for the consumer with the simultaneous launch of two ready-to-serve lines from Uncle Ben's and Zatarain's )
; ...launch of two ready-to-serve lines from Uncle Ben's and Zatarain's that are ready in less...launch of Masterfoods USA's 90-second Uncle Ben's Ready Rice was stepped up from a regional...Bryan Crowley, senior brand manager for Uncle Ben's. Mr. Crowley believes that the line...
Mars musters $50 mil ad blitz behind Bowls; Additions to Uncle Ben's line are aimed at solidifying category lead.
; ...almost triple marketing spending for its Uncle Ben's Rice Bowls in 2001 as it launches 20...company will allocate $50 million to its Uncle Ben's frozen line next year. That will be...multiple-serving Super Bowls. Last year, Uncle Ben's spent $16 million in measured media...