Single Malt Scotch 101: The blended category may be shrinking, but the single malt Scotch world seems to be holding its own and growing.

Cheers | November 1, 2001| | Copyright

Although single malt Scotch still constitutes a small percentage of overall whisky consumption in this country, the category continues to rise dramatically in popularity each year. As a category unto themselves, for instance, single malts almost double the consumption of Irish whiskies. In 2000, according to Adams Liquor Handbook, single malt consumption increased 7.1 percent to 709,000 cases, with a number of brands showing even greater increases.

Glenlivet and its brand extensions (French Oak Finish, Archive 21 Year Old, etc.) still leads the pack in the US with a ...

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