Brandy's Dandy: Flashier spirits may be getting more attention, but brandy is quietly growing into a formidable category.

Beverage Dynamics | November 1, 2001| | Copyright

Think brandy or cognac, and you may envision holding a snifter by the fire or a glass of eggnog at a holiday party. Just the spirit for the upcoming season. But brandy isn't a hit just at the holidays anymore. While brandy volume spikes during the winter months, year-round sales are steadily growing.

Total brandy and cognac sales were up 5.9% last year to nearly 8.7 million 9-liter cases, according to the Adams Liquor Handbook 2001. Cognac alone grew at an even faster pace, but sales at nearly all price levels are growing. Category performance also has been steady ...

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