Saturn seeks to reclaim identity with new models; Ad review could bolster link to GM.(Brief Article)

From: Automotive News | Date: December 3, 2001| Author: | Copyright information

DETROIT - Saturn has a different kind of problem.

The General Motors division, touted as ``a different kind of company'' since its 1990 debut, is readying its biggest new-product blitz since driving onto the scene as an import fighter. But Saturn, which is seeking an ad agency for the crucial fall 2002 launch of its Ion entry model, no longer looks so different.

The once-independent, risk-taking brand was brought into GM's orbit nearly a year ago.

``The real question is, can Saturn maintain its purity?'' said Jim Sanfilippo, executive vice president of auto consulting ...

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