Let the restaurant do the selling; wine marketers should be looking at restaurants to boost flat wine sales.

From: Wines & Vines | Date: September 1, 1989| Author: Walker, Larry | Copyright information

Let the restaurant do the selling

Talk to a wine sales person trying to place a new premium table wine in the market and chances are good you will hear a lot about restaurant wine lists and wine-by-the-glass programs.

There is a general agr ement that a new brand can gain quicker recognition on a restaurant list thal in a retail store because of greater exposure to the consumer. But it isn't just the new brands that are fighting for sp`ce on restaurant lists - i...

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