Key strategies in Web site promotion: a primer for franchise systems: want to make your Web site's access counter spin? Try some of these tips. (FW Focus: Technology)(Cover Story).

Franchising World | October 1, 2001| | Copyright

While virtually every player in the franchising sector has a Web presence now,Internet marketing consultants warn that without proper marketing and promotion, Web sites can quickly become white elephants in cyberspace. The now cliche Web maxim "If you build it they will come" has lulled many online marketers into a false sense of opportunity.

"The truth is that Web site traffic building has its own set of PR needs and requires its own system of aggressive, attention-getting tactics," says Charles Sayers, an Internet marketing consultant based in Acworth, Ga. Should ...

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