The "new" SP reaches out. (Southern Pacific Transportation Co.)(includes article "A Day on the Road with Adopt-a-Branch")

From: Railway Age | Date: September 1, 1989| Author: McKenzie, David R. | Copyright information

The "new" SP reaches out

When Phil Anschutz selected "The Spirit that Won the West" as the slogan for the "new" Southern Pacific Transportation Company, he could not have envisioned a better ideal to lead the railroad into the 1990s and beyond.

The values that helped in building the American West in the 19th Century (an endeavor in which both the Southern Pacific and the Denver & Rio Grande Western played no small role) are now being revived to help rebuild a n...

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The "new" SP reaches out. (Southern Pacific Transportation Co.)(includes article "A Day on the Road with Adopt-a-Branch")
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