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Heineken U.S.A.(three-liter limited edition bottle offered)(Brief Article)
From:
Modern Brewery Age
| Date:
October 8, 2001
| COPYRIGHT 2001 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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Heineken U.S.A. has ann0unced it will offer a limited-edition three-liter bottle, shaped like a champagne magnum. The bottle, which will be sold in a holiday gift box, will be available starting in November. "Inventive packaging alternatives can be effective ways to reach customers and he...
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