Champagnes form happy marriage with many foods. (restaurant marketing)

Restaurants & Institutions | September 18, 1989| | Copyright

Champagnes Form Happy Marriage with Many Foods

Matchmakers court controversy when picking suitors for bubbly. According to The Wall Street Journal, a major California-based maker of champagne now is looking for a director of romance. That's right, romance. Among the applicants are a thrice-divorced attorney and an ex-cabaret singer--with nary a wine expert in the bunch. Whoever gets the job might find it easy because champagne naturally conjures up images of romance.

Unfortunately, restaurateurs cannot rely on romance alone to sell champagne. True, champagne ...

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