Chindonya Today: Japanese Street Performers in Commercial Advertising.

From: Asian Folklore Studies | Date: April 1, 2001| Author: | Copyright information

Abstract

The chindonya are companies of street musicians engaged primarily in advertising for shops, stores, cabarets, and pachinko (pinball game) parlors. Their development is closely linked to the economic and cultural development of Japan since the end of the nineteenth century. Although once a common sight in urban Japan, the number of chindonya has greatly decreased since the late 1960s. Recently, however, some signs of a new interest in this nearly obsolete profession have appeared. The job profile has changed somewhat; job offers from rural communities are increasing ...

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