A LONGITUDINAL INVESTIGATION OF PERSONAL COMPUTERS IN HOMES: ADOPTION DETERMINANTS AND EMERGING CHALLENGES [1]. From: MIS Quarterly | Date: March 1, 2001| Author: Brown, Susan A.; Venkatesh, Viswanath | COPYRIGHT 2001 University of Minnesota, MIS Research Center. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Abstract

While technology adoption in the workplace has been studied extensively, drivers of adoption in homes have been largely overlooked. This paper presents the results of a nation-wide, two-wave, longitudinal investigation of the factors driving personal computer (PC) adoption in American homes. The findings revealed that the decisions driving adoption and non-adoption were significantly different. Adopters were driven by utilitarian outcomes, hedonic outcomes (i.e....

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