'We kicked! We screamed! We dragged our feet!' (instituting desktop publishing in business)

From: Communication World | Date: November 1, 1989| Author: Hoeck, Marcia | Copyright information

Hoeck Associates Inc instituted desktop publishing (DTP) in an effort to cut costs and time spent on client projects. The firm found that DTP is good for repeat projects and responding quickly to last minute changes, but it does not save on cost. Cost cutting occurs when tasks usually performed by outside contractors become in-house. Ideal DTP projects should: be repetitive and have established formats; require various approval stages; and be linked to clients by electronic mail. Hoeck uses D...

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