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Bill Cella; Chairman, Magna Global.(Brief Article)
Advertising Age
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October 1, 2001|
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COPYRIGHT 2001 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Just call him magna-ficent.
Bill Cella, one of the few universally recognized good guys in a sometimes cutthroat business, was recently tapped to run what's being billed as the largest media negotiating unit in the world, Interpublic Group of Cos.' Magna Global, New York.
Magna has the potential to handle $39.53 billion in billings worldwide, according to Advertising Age's revised list of media specialists (AA, July 23). That includes the network TV, syndication and cable spending power of the entire client list of Interpublic's media shops, Initiative ...
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