 "The Economist (US)")
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Monkey puzzle; Media-buying agencies.(bidding war for Tempus)(Brief Article)
The Economist (US)
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August 25, 2001
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COPYRIGHT 2001 Economist Newspaper Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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A transformation of the media industry is behind the bidding war for Tempus
"GORILLAS with calculators" is how creative types used to deride media buyers. If the creative side of advertising was considered the sexy bit of the business, then media buying was for number-crunching nerds. But, as the current scramble to snap up Tempus, a British media-buying agency reveals, this back-room industry is now firmly in the limelight.
The tussle for this prize began on August 20th, when Sir Martin Sorrell, head of WPP, the world's biggest advertising group, put in a ...
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