Guerlain puts $50 million behind Samsara. (Parfums Guerlain SA)

From: Cosmetics International | Date: July 25, 1989 | Copyright information

Guerlain Puts $50 Million Behind Samsara Parfums Guerlain SA is putting a massive $50 million in advertising and promotional expenditure to support its latest women's fragrance offering. Called Samsara, it is the 150-year old French company's most ambitious launch to date and symbolises its determination to increase international awareness for its brands.

Samsara is Guerlain's first perfume launch for over five years since it launched Jardins de Bagatelle. The latest wom...

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