Public Relations Critical Component of Successful Businesses.(Brief Article)

San Diego Business Journal | September 10, 2001| | Copyright

For many, a company crisis is the first introduction a management team experiences when it recognizes a need for a public relations firm.

When "60 Minutes" shows up asking questions about an incident involving the company, executives know professional advice is required.

However, the practice of public relations is much more than simply responding to a crisis. A proactive, strategic public relations plan is a valuable tool. for business people who want to shape the public's image of their company. Indeed, the current economic situation requires that ...

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