Bayer rebuked for ED claims.(marketing of Vardenafil violated Federal Food Drug and Cosmetic Act)(Brief Article) From: Medical Marketing & Media | Date: August 1, 2001| Author: Dickinson, James G. | COPYRIGHT 2001 CPS Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

* Promotional claims by Bayer for its investigational new erectile dysfunction treatment, vardenafil, violated the Federal Food, Drug and Cosmetic Act, the FDA's Division of Drug Marketing, Advertising, and Communications (DDMAC) said in June 8 letter to the company. DDMAC reviewer Mark Askine wrote that Bayer promoted the investigational new drug "as safe or effective for erectile dysfunction at its promotional exhibit booth at the annual meeting of the American ...

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