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Integrating Demand and Supply Chain Management.(Industry Overview)(Statistical Data Included)
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Some companies concentrate on upgrading their supply chain operations. Others focus more on the demand side, seeking to improve the customer relationship processes. Yet the real key to market success is to effectively integrate the two initiatives. By doing so, you can offer customers a greatly enhanced value proposition. And this, in turn, leads to new levels of profitability and asset return.
Traditionally, supply chain management has focused on back-end operational functions, while marketing has addressed front-end, or customer-facing, functions. Indeed, companies typically ...
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