Spin an Uncertain Economy Into New Opportunities.(Brief Article)

From: Los Angeles Business Journal | Date: August 27, 2001| Author: SPECTOR, DON | Copyright information

When the economy tightens, it's predictable: businesspeople get nervous. "Uh-oh," they think, "bad times are coming." Then this self-fulfilling prophecy begins to fulfill itself. The company hunkers down, cuts staff and services. And, sure enough, business gets bad.

But it doesn't have to be this way. There are strategies that can help a company de-fuse the consequences of a bum economy and actually turn it into opportunities. It involves "thinking outside the envelope...

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