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Students' union falls for Red Devil.(National Union of Students endorses Red Bull)(Brief Article)
From:
Grocer
| Date:
August 4, 2001
| COPYRIGHT 2001 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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Red Devil has usurped mighty Red Bull as the National Union of Students' preferred energy drink.
The pick-me-up thirst quencher will be the NUS's "primary development partner" for two years from September, although NUS shops and bars will also stock Red Bull and other energy drinks.
Original Red Devil will be joined by a new cola energy drink, Red Devil Power Cola.
Red Devil's marketing director Marc ...
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Britvic takes on Red Devil. (News).(Britvic Soft Drinks)(Brief Article)
Grocer
; Britvic Soft Drinks is to have a second crack at taking on the might of Red Bull after acquiring the UK and Ireland rights to rival energy drink Red Devil. It also plans to axe its Carbon energy drink which has so far failed to make an impact. Britvic completed the deal for Red Devil, owned by
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New Jersey Toolmaker Red Devil Celebrates 125 Years.(Originated from The Star-Ledger, Newark, N.J.)
Knight Ridder/Tribune Business News
; ... have to retrain their workers. ----- ON THE INTERNET: Visit New Jersey Online, the World Wide Web site of The Star-Ledger, at http://www.nj.com/atnjo ----- (c) 1997, The Star-Ledger, Newark, N.J. Distributed by Knight-Ridder/Tribune Business News.
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The devil made me do it. (KaDian Group's new Red Devil Energy Drink)(Brief Article)
Prepared Foods
; One of the newest trends we've seen is beverages fortified with taurine, an amino acid. Red Devil Energy Drink, marketed by KaDian Group, New York, features distinctive package graphics of a super-hero-looking devil on the can. Inside, the product contains more than the usual caffeine and sugar for
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 "The Evening Standard (London, England)")
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Red Devil bought by its bosses with help from Hotbed.
The Evening Standard (London, England)
; Byline: NICK GOODWAY RED Devil, the energy drink rapped last year for its suggestive advertising, has been bought out by its management. The deal, worth more than [pounds sterling]10 million, has been backed by Hotbed, a private equity house that specialises in putting small private investors into
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Bosses Buy Out U.K. Energy Drink Red Devil with Help from Private Equity House.
Knight Ridder/Tribune Business News
; By Nick Goodway, Evening Standard, London Knight Ridder/Tribune Business News Mar. 29--Red Devil, the energy drink rapped last year for its suggestive advertising ... 2004, Evening Standard, London. Distributed by Knight Ridder/Tribune Business News.
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