Grass Roots touches a sound base.

From: Sunday Business (London, England) | Date: July 29, 2001 | Copyright information

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AN Vose is the head of UK and European research at Dresdner RCM Global Investors. He talks to Matthew Guarente about the company's innovative Grass Roots network of 500 primary researchers that provides Dresdner fund managers with input to their stock-picking process from ground level.

What made Dresdner come up with the idea of Grass Roots?

It goes back to 1985. One of our holdings was Atari ping-pong video games. It was going to be that Christmas's big game, but then came earnings announcements post-Christmas. The company disappointed badly; the games had ...

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