Jamaica Launches Ad Campaign to Lure Back Frightened Tourists.

Knight Ridder/Tribune Business News | July 24, 2001 | Copyright

By Doreen Hemlock, South Florida Sun-Sentinel Knight Ridder/Tribune Business News

Jul. 24--Worried that news of recent violence in Kingston ghettos may scare off tourists, Jamaica is launching a TV ad campaign this week to boost its image and lure more U.S. travelers.

The estimated $2 million campaign is part of "Operation Grow," a tourism recovery program that also includes hosting more U.S. travel agents and media in Jamaica soon.

Tourism Minister Portia Simpson Miller has asked Jamaica's government for $20 million in extra cash for "Operation ...

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