Remember The Pinto-Not The Bean, The Car?(business names)(Brief Article) From: Credit Union Journal | Date: June 25, 2001 | COPYRIGHT 2001 Thomson Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

When Ford Motor Company introduced it in Brazil, there was a mad scramble to change its name to Corcel, meaning horse.

Why? The company learned the hard way that Pinto, translated in Portuguese, meant tiny male genitals. Go ahead and chuckle.

At the same time, said Keith Knowles, director of product development for Brand Fidelity, Inc., in Portland, Ore., learn from it.

Knowles' online company at www.brandfidelity.com provides self-help tools f...

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