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The Battle of the Banner Ads.(Internet/Web advertising)(Brief Article)(Product Announcement)
From:
Black Issues in Higher Education
| Date:
May 10, 2001
| COPYRIGHT 2001 Cox, Matthews & Associates. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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A battle is raging between those who feel Internet users should control their own time online and those trying to wrest that control away. The battlefield is advertising.
The Web can be an ideal medium for putting your message out, with its space flexibility and multimedia possibilities. But new developments in Web advertising are making it an equally ideal medium for putting your foot in your mouth.
The Web standard for enticing people to visit your site is the banner ad, the typically small, rectangular box that Web sites place on other Web sites. It's the banner ad ...
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