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Gun shop cashes in on "desktop publishing."

From: Shooting Industry  |  Date: 4/1/1989  |  Author: Manning, Jan

GUN SHOP CASHES IN ON "DESKTOP PUBLISHING"

Promoting your gun business in a firstclass, professional manner now costs less than ever before, thanks to the computer technology of "desktop publishing."

Don Manning of Yakima, Washington, began cashing in on this burgeoning trend in late 1987. His eleven-year-old shop, Shooters Supply, was already thriving on established customers, but he felt the need to expand his list of clientele in the agricultural community of 50,000. Some ...

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