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CHECKLIST: BANNER AD COMPONENTS.
Soft-Letter
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June 15, 2001
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COPYRIGHT 2001 Aegis Resources, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Like most forms of Web marketing, banner ads have lost much of their novelty value. But good banner ads still produce healthy clickthrough rates and even sales--and more than ever, the ad measurement experts know what makes an ad "good."
Probably the best research on this topic is a white paper called "The Five Golden Rules of Online Branding," whose three authors analyzed more than 600 banner ads across 11 industries to find common components that make some ads rise above the noise level. High-impact ads, they conclude, usually score well in five key areas:
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The eyes have it all.
News Wire article from: UNB - United News of Bangladesh
; ...interview? Make sure you make eye contact with the interviewers! Who knows your eyes might say more than your...baby in your mother's eyes. If you have an eye for the smart things you...and down in the public eye. Eyes; black, blue, brown...
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Eye donation: Indians still turn a blind eye.
News Wire article from: PTI - The Press Trust of India Ltd.
; ...new eye banks and eye donation centres in...transferring the donated eyes to the MK (McCarey...helps the donated eye to be transported...ensuring 'quality' eyes and designating specialised...collects around 3000 eyes every year. The eye donation programme...
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Aging and your eyes.(Staying Healthy: How to keep your body working well)(Disease/Disorder overview)
Newspaper article from: Pamphlet by: National Institute on Aging
; ...every 1-2 years. The eye care professional should put drops in your eyes to enlarge (dilate) your...the only way to find some eye diseases, such as glaucoma...can come from having dry eye. Protecting your eyes (by wearing sunglasses...
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Eye drops' advanced lipid restorative preserves moisture
Magazine article from: Ophthalmology Times
; Treating dry eye Over-the-counter artificial tear formulation...New Product Focus Miami-Soothe Emollient Eye Drops (Alimera Sciences Inc.) is a welcome...addition to the products available to treat dry eye disease. The eye drops help to supplement...
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Eye-Fi Card Gets Smarter, More Efficient.
PR Newswire
; Now Available in Ritz Camera Centers Eye-Fi Offers "Smart Boost" Upgrade; Expands to Ritz Camera...Service LAS VEGAS, Jan. 31 /PRNewswire/ -- Today, Eye-Fi (http://www.eye.fi/), makers of the world's first wireless memory...
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Eye-Fi Launches 4GB Wireless Memory Cards That Automatically Upload Videos to YouTube and Flickr.
PR Newswire
; ...Cards Feature More Capacity, Lower Prices; Eye-Fi Also Announces New iPhone Application...VIEW, Calif. March 3 /PRNewswire/ -- Eye-Fi Inc., makers of the world's first...automatic photo uploads, the next generation Eye-Fi cards effortlessly deliver their video...
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Eyes on Design is Moving to the DaimlerChrysler Technology Center in 2002.
PR Newswire
; GROSSE POINTE PARK, Mich. -- Eyes on Design, one of the world's premier...Frederick Bane, General Chairman for Eyes on Design 2002, said, "This move is...leading companies of the importance of Eyes on Design to the automotive industry...
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Protect Your Eyes: Ordinary Activities Can Cause Extraordinary Injuries.
PR Newswire
; ...dangerous to your eyes. To mark July's designation as Eye Injury Prevention...can injure their eyes as well. -- More than 2,000 eye injuries occur each...severely damage the eyes. -- Many household...ammonia can burn the eye's delicate tissues...
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Eyes right _ and up and down: Vision kit gets mixed reviews.(The Dallas Morning News)
Newspaper article from: Knight Ridder/Tribune News Service
; ...says. "The physical part of the eye changes." No research supports the idea that eye exercise can change the shape of the eyes, and many scientists and medical...can. "You can't really make the eye shorter by doing things with the muscles...
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 "Rocky Mountain News (Denver, CO)")
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Eye-making a delicate process Denver's only ocularist sculpts, paints and fits to meet customer needs.(Business)
Newspaper article from: Rocky Mountain News (Denver, CO)
; ...Johnson cures the eye in a coating of...has made a dog's eyes, show horses...workers - help prevent eye loss. The need for artificial eyes has declined from...of the prosthetic eyes he creates. Johnson...hand paints each eye to match a client...
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