Miller screens new ads for wholesalers.(Brief Article) From: Modern Brewery Age | Date: April 30, 2001 | COPYRIGHT 2001 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Miller wholesalers got a taste of the brewer's new promotional strategy when they arrived in Milwaukee for the national sales meeting and were greeted at the airport by young women dressed as Miller's iconic "Girl in the Moon," big hats and all.

The company is launching three new campaigns at the national sales meeting, along with an array of new brand advertising. At the core of the new effort is a "Brewery Heritage" campaign, featuring seven new spots designed to give ...

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