Hamburg stores trial EDLP as Spar shakes up its strategy in Germany.(everyday-low-prices pricing strategy)(Brief Article)

From: Grocer | Date: June 2, 2001 | Copyright information

High/low pricing `doesn't work' in the German retail environment

Spar's German operation is trialling EDLP in three of its larger stores in Hamburg in a bid to reverse declining sales, said International Spar MD Gordon Campbell.

High/low pricing in stores over 8,000 sq ft doesn't work in the German retail environment, he explained.

"There is a need for a repositioning of Spar in certain areas with EDLP and a greater emphasis on fresh food, especially fruit and vegetables."

Germany is probably the most price sensitive market in Europe, he added.

"There has ...

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